As a financial advisor, it is very common for someone to show interest in your business but following through and becoming a client is another matter. This can apply both online and in person. Interest and traffic online is a good measure for success, but you want to be seeing actual results from your online presence and grow your client base.
Call-to-actions (CTA’s) are the number one way to boost your conversion rate online because it simply requires the visitor to take positive action towards your business. A button is normally included underneath or beside a section of text that will promote the user to “Book an Appointment”, “Subscribe to Newsletter”, “Email here” or something of that nature. This button will bring the user closer to signing on with you to some degree. Carefully placing these CTA’s on the website and appropriately wording them is something to be mindful of. This tool can be an excellent conversion tactic on your website if used well.