Your website is the central hub of your business; it is your brand image, information provider and sales generator. When someone is curious about your advising practice, they will most likely type your name into a search engine to get an idea of what you do and how they can get in contact. It is so important that your website is up to date and looks attractive otherwise you will suffer from lost business. Here are the top 5 things your financial advising site must have.
Contact information seems like an obvious element to have on your website page but it is often overlooked. According to Koh Marketing, 51% of people think “thorough contact information” is the most important element missing from many company websites. You should be providing as much information as you possibly can with this section, which means not just an email address. A phone number, fax number, social media pages and a physical address are needed. The physical address is more important than you think but people need to know if you are local to them or not. There are hyperlinks and simple web methods you can use to make the contact information more effective, like adding a Google Maps link to the address and opening the phone app when your number is clicked on. With all this in place, your business will be much more available to prospects.